Remove Tricia McKinnon
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

By Tricia McKinnon Glossier emerged out of the popular blog Into the Gloss which Emily Weiss launched in 2010. not through an airbrushed ad or a brand-appointed spokesperson in a department store. Prior to starting her blog Emily Weiss worked at Vogue, Teen Vogue and W magazine. Glossier was valued at $1.8

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The Top Shopping Mall Trends To Watch Over the Next Decade

Indigo 9 Digital

By Tricia McKinnon If you rolled back the clock to 50 years ago it would be hard to imagine a world where malls were not at the centre of commerce. Department stores, a mall staple, have been in decline for at least a decade. The poor performance of department stores has had a painful ripple effect on malls.

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Best Buy’s eCommerce Strategy, What You Need to Know

Indigo 9 Digital

By Tricia McKinnon Best Buy is the seventh largest eCommerce retailer in the United States ahead of retailers like Costco and Wayfair. Many elements of Best Buy’s strategy foreshadow moves other retailers are likely to make. Do you like this content?

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Amazon’s Top 10 Fastest Growing Categories

Indigo 9 Digital

By Tricia McKinnon Amazon is a clear beneficiary of the COVID-19 pandemic with consumers rushing to shop online while retailers around the world went into lockdown and closed their doors. One of the main drivers of the growth of online shopping for food and beverages is in-store and curbside pickup.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Aggressive store expansion and failure to adapt to eCommerce. billion in 2016 to $3.1

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

By Tricia McKinnon The COVID-19 pandemic has uncovered new eCommerce stars and they aren’t all named Amazon. That year Nike launched its Consumer Direct Offence , an initiative “fueled by Nike’s Triple Double strategy: 2X Innovation, 2X Speed and 2X Direct connections with consumers.”